Content is extremely vital in digital marketing. Not only can you use it to inform your audiences but also to educate and entertain them. You also can incorporate content in your digital marketing strategy to help you to attract and engage customers, increasing sales and improving your bottom line. In fact, over 72% of marketers report content marketing to be efficient at boosting engagement.
Creating high-quality, engaging content is vital for your business to grow and thrive. You can hire a reputable digital marketing company like Revelation Digital to help create high-quality content that resonates with your target audience, making them engage more with your brand. In this article, we’ll look at three types of content that you can use to drive high levels of engagement:
Table of Contents
1. Blog Posts
As the cornerstone of content marketing, blog posts are an excellent way to deliver content and optimize search engines. Blog posts can help you drive organic traffic by attracting prospective customers looking for information and solutions your business specializes in. Creating interesting and informative blogs can help you boost engagement with your customers and build brand awareness.
Delivering high-quality, relevant content is also an inexpensive way to promote your brand and generate a larger audience. Most blog posts have an average of 1,142 words, but long-form content with more than 3000 words can comprehensively answer a user’s search intent. So, to get the best results, consider creating more detailed and up-to-date blog posts.
It’s usually hard to explain complex ideas to your customers through a blog post. Infographics offer a great way to deliver complex research and ideas to your customers in an easy-to-understand visual layout. You can create infographics to present different types of information, such as research and statistics, in a more engaging, digestible, and shareable visual format.
Instead of long-form content, infographics prioritize numbers and bullet points. Using infographics to present ideas and solutions to your audience can help your business build quality backlinks, attract traffic to your site, and grow your audience.
Unlike blog posts, eBooks or electronic books are a popular type of long-form content, available in PDF and HTML format. The main aim of producing this type of content is to provide value to your audience by focusing more on providing solutions than advertising. Ebooks are also an excellent way to share your expertise and knowledge on a given topic.
Well-researched ebooks on popular topics can attract and engage readers, generating interest in your services and products. You can also use ebooks to grow your email lists, making it easier to nurture leads and improve your content offering.
Video is another popular and effective content type for digital marketers. According to a recent report, over 93% of marketers use videos as part of their marketing strategy, while 74% report video content as effective at driving sales. Great video content can help engage your target audience, increase traffic to your website, and convert and nurture leads.
This is especially true given that people spend an average of 100 minutes a day watching videos, and 48% of customers depend on videos for answers and solutions to their pain points. You can produce different types of videos to answer your audiences’ concerns and questions and provide value to your customers by delivering relevant information. Keep your videos short since they often yield the best results and add CTAs to direct viewers to your website or a landing page.
Content marketing is one of the most effective and inexpensive ways to engage and persuade your target customers across all stages of the funnel. Adding different types of content to your marketing strategy and sharing it on different platforms can help provide value to your audience, boost brand awareness, and drive sales.