What’s being said can be a little less critical when it comes to ads than how it’s said. In no way is this more valid than in the case of commercials focused on typography, which are traditional in print ads and are becoming popular now in television and other video media. Typography can do anything from adding meaning to gaining interest, and doing it correctly in the field of ads can make the difference between mediocrity and stardom. In this article we look at some of the most striking illustrations of typography from around the world in print advertising. Here we have discussed creative uses of typography in print ads.
If you think it’s tough to leave an impact on the Internet by banners, we assume that printed advertisements share the same fate. Therefore if the commercial is not eye grabbing and leaves no impact, it is possible that it will be forgotten in no time. Printed typography advertisements, though are a perfect way to land inside the curiosity and concentration of people. Creative uses of typography in print ads helps you convert more visitors.
Although it can be a good publicity tool and at their hands with tools like Photoshop, the likelihood of ideas they can come up with is pretty crazy and endless. Still, if they are not correctly or appropriately completed, it can backfire at any moment, making it a difficult mission. By using these inspirational and creative ads you can also come up with inspirational design examples. Want to make the ads creative? We look at 25 typographic advertising examples in this article and explain why they are so popular from a style point of view. Along the way, we also have design tips to help get you started.
Step Away From The Computer
The letters were hand made from the same stuff they’re encouraging instead of honing type on the screen. On its own the type is powerful enough that it wants no additional graphics, and it really makes a point. For a more real-life look, The Modern Minimalist Poster uses a picture and a minimalist style.
Replicate Other Materials
The illusion of liquid gold is created in this print ad for HBO by Patrick Tan. It’s shiny, luxurious, and desirable to the eye. It shows HBO as a high-class, notable brand (and the shows and films it likes to show). The dark background’s intense contrast helps make the form pop and serves to improve the color’s richness. Illustrations, like those featured in this example for the Job Expo School Flyer, look like flat sculptures of paper.
Create a Scene
This analog/digital print ad by Peter Tarka and Mateusz Król depicts a pleasant scene and its shape. The letters look worn and threatening, just like a horror movie. The shape fits straight into the environment of the rest of the page and also adds to the overall feeling of the ad. A tropical scene with a cluster of palm trees and a cool pink backdrop is created by the Palm Trees Picture Collage Poster template.
Borrow Inspiration from Different Cultures
Sophistication oozes in this Panasonic ad by Fischer America. Every letter’s meticulous crafting borrows patterning from Asian cultures, and literally drives home “state-of-the-art sounds.” If the patterning had not been used and a standard typeface had been added, it would not have the same effect on the ad. The Diversity World Culture Poster template of the Orange and Purple Flower Festival has influences from diverse cultures.
Experiment with Different Materials
Only because typography is always flat does not indicate that it must be. Take a look at this ad that implements cardboard lettering by TAXI Calgary. The content relates to and has a good, hand-made consistency to the message and the brand, a storage firm. In comparison to having a more simple standard typeface, it is exciting to see a more tangible type solution.
Create 3D Text
What’s a great way to make ‘pop’ for your type? Make it 3D, as in this Coke commercial, Jackson Alves did. The letters themselves are soft and nuanced, but they can stand out and become a design factor thanks to the vibrant three-dimensional shadowing. This ad reveals that 3D shadows should not only be used for blocky text, but also for ornate typefaces. Here are 50 retro typefaces to which you can add this three-dimensional effect if you are interested in replicating this look.
Create a Relationship with Other Elements
Ultimately, like all the elements of your composition, your typography has to perform well. In this Edvin Puzinkevich ad for Evian water, it does exactly that. In stunning 3D typography, the brand, Evian, is made and fits perfectly inside the bottle. The subtext lines up around the lane to the right. It stands out, and yet it doesn’t intrude, and it really puts it all together. Much as for the Vibrant School Discount Store Selling Poster prototype, adding related elements to your logo makes the effect greater.
Turn Your Letters into Something Else
Shapes it into its offering, a lollipop, an unusual take on 3D text. The tagline,’ hard to erase from your lips,’ pairs well with the tasty and sweet look of the sweets. The 3D representation of the shape is much more efficient than merely viewing the product and getting text next to it. For the Watercolour Bird Romantic Movie Teaser Poster template, the text becomes part of the illustration.
It can really lend it some extra edge by adding a slight grain of texture in your shape. Brandon Rike applied to this ad in terms of texture, and it truly does. It would not have blended as far into the background or paired as well with the example if the text was only a plain flat colour. It would have seemed so put, not a true part of the ad.
Style the Food you are Trying to Promote
In this Sabra hummus ad from Becca Clason, all from the lettering right down to the patterning was created with food. It is vivid, colourful and full of flavour, representative of the actual taste of the food.
Fill the Space
The text covers every corner of the website and is difficult to read. The varying thickness and weights of the handwritten type provide a strong contrast, and the lettering works right into the illustration. You can fill space with text or with images, like with the Green Muted Vintage Suitcase Travel Fair Poster template.
Utilize Different Materials
Apply the chalkboard effect to your design, just like with the Green Chalk Doodle Vintage Classroom Poster template.
The lettering winds around the man in the image, and you see him being embraced by the words ‘image’ and ‘opportunity’. It paints a hopeful picture and shows the promise of a more opportunistic environment for all.
Don’t be Afraid to Layer
Layering elements of your typography in your ads is a great way to not only add dimension but another layer of design. The text is not overshadowed by the white one. The two work together to create a design element but function separately as well.
Give your Text Weight
The text isn’t sitting on the ground or jutting out of the wall behind it, but its perspective makes it feel as if it’s there for a purpose—it’s following the runner along on her journey and acting as a motivator.
This print ad is very clever in the way it uses typography. At first glance or to the untrained eye, it may appear as just an ordinary high-heeled shoe. But when you look more closely, you can see that the gentle curves of the shoe form the word ‘sale’. It’s a great solution to not only show that there is a sale but to depict exactly what is on sale in a unique and unexpected way.
Don’t get Hung Up on Perfection
Still have a handcrafted, welcoming feel to them. Had each letter been carefully edited on the computer, it wouldn’t have the same character. The small imperfections gives a more personal touch to this ad.
Make an Ambigram
It shows that the poster is legible from any direction, and it takes on a new appearance when it’s switched around.
Create a Puzzle
Making sense upon closer inspection. You start to see letter forms throughout, and eventually, you piece together the words ‘where is my favourite tie? ’.
Create Visual Meaning
If you’re going to execute an advertisement that utilises typography, lend it visual meaning, like in this ad by Voskhod. This ad is promoting a language school, and it shows the visualisation of refreshing a language you used to be familiar with, yet are learning it again.
Illustrating your type is always a good choice for more detail-heavy ads, like this Pedigree ad completed by BBDO. All of the imagery is illustrated, yet the shoes stand out nicely. The careful curves and shadows in the lettering give form to the shoes, yet the type is still completely legible.
It’s fun to go through and discover each section, and the careful attention to details gives the overall look an ornate, yet friendly appearance.
Use Your Product
If you’re able to use your product to create typography, do it. It’s a fun and unique approach to advertising a product, and it keeps the imagery rooted in the brand’s overall feel. You can also use your brand as a background photo for your design, just like with the White and Red Photo Farmers Market Poster template.
Whip out some scissors and paper the next time. The lettering has a wonderful dimension to it that is hard to craft by computer.
The Missing Piece
Writing helps you fee, the child standing in front of you is speaking directly to you. It sends its message loud and clear, and you can’t help but feel as though you need to help in some way.
The logo is really beautifully drawn and gives us a briefing about the McDonald McFlurry.
Ben & Jerry’s
The best typeface selection is necessary as the consumer has to be awared and the text should be read clearly.
Coalition to Stop the Use of Child Soldiers
It is really difficult due to the number of ads been made. The stop use of child soldier movement in going strong and touching the sky.
The Prevention Plan
The US Preventive Medicine / The Prevention Plan – Scorpion inspirational typography print ads. It is one of the finest and intellegently worked ad.
We see perhaps an overuse of text in this ad. The variation of text and letters helps the consumer know about the product.